We attended the 1st SM Cinema CINEXPO, the first ever cinema convention in the country last February 17-18, 2009 at the SMX Convention and we met a lot of people in the local film industry that will be helpful in our goal of promoting original Filipino Animated Content commercially. It is good to know that local film studios in the Philippines are open to the idea of the possibility of partnering with us to achieve such goals.
We know that it is a long way to go for the Philippine Animation Industry to turn up profits in the original content segment commercially, but it is good to know that there are risk takers out there such as Tony Tuviera's APT Entertainment that produced "Urduja" and Jessie Lasaten's Cutting Edge Productions that produced "Dayo" and the upcoming 3D Animated Film "RPG" by Star Cinema, Ambient Media, and Thaumatrope Animation who are willing to spend time and money for this endeavor, even if the risks are high to have a Return-on-Investment (ROI).
Finding the right formula (the amount of money and labor spent with high quality animation and marketing) is a very expensive trial and error in this medium. But if it weren't for these guys, we wouldn't know how to find that right balance. Again, the original content industry in the country is still in its infancy stage compared to the world. We just have to keep the momentum in creating a "critical mass" that is "commercially viable" to say that indeed we have an original animated content industry that is thriving and economically sustainable.
Kudos to the 21st Century Producers of Original Filipino Animation! We salute you all!
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